Hello,I’m AmineTajmouati.

Digital Media Leader - Social, Content & Strategic Communications

Fez, Dubai, the world

Selected work

Case Studies

About

I grew up in Fez, Morocco — a city with centuries of stories, craft and character. It taught me that good work starts with curiosity: appreciating context and questioning the obvious. For the past ten years, I’ve worked in social, content, branding and strategic communications across MENA, most of it in newsrooms. That’s where I learned that attention is earned every day, or not at all.

Professional Experience

Head of Brand & Digital Strategy
@ Kabyla Holding (OASIS212, Markoub.ma, Mooka)
2025 — Present
Social Media & Engagement Lead
@ MBN - Alhurra
2022 — 2025
Head of Social Media
@ Hespress
2018 — 2022
Creative Content Manager
@ Centrale Danone
2018
Creative & Digital Marketing Specialist
@ PHARMA Import
2015 — 2017

What I do

Content, Social & Creative

Building content systems, social strategies and creative that give brands a distinctive voice and earn attention.

Brand & Digital Strategy

Shaping how brands show up, connect with audiences and grow — from positioning and messaging to the channels and experiences that bring it to life.

Audience & Growth

Finding where audiences are, what makes them care, and how to turn attention into meaningful growth through content, community and experimentation.

AI for Marketing & Content

Finding practical ways to bring AI into everyday marketing and content workflows — then actually building the systems, automations and processes that make them work.

Paid Media & Performance

Planning and running paid campaigns across platforms, using audience insights and performance data to improve reach, acquisition and conversion.

Strategic Communications

Leading crisis response, reputation management, and personal and corporate branding, building messaging that protects trust and keeps a brand’s voice steady.